Experience

CEO & Co-founder @ Roforco

(16-18.8)
- Bootstrapped a best-in-class ad agency to 500k$ ARR in 1yr. (Worked with F100s, musicians and tech companies.)
- Completely pivoted to a game publisher during YC batch. Built 4 successful games and funded 6 (ongoing). Portfolio stats: >600M hours of engagement, >100M plays, 10M peak MAU.
- Managed + led a global team of 35. Operations, legals & finances + founder roles.
- Created, pitched and won 6fig B2B deals with F100s including Unilever. (at 16!)
- Built all of the above (w/cofounder). Ran bizdev, built our brand, built an incubator, created & executed dozens of strategies and much much more.
- Raised 1.5M (in 2022 down market). Investors included: Paul Graham, YC alums, COO -Activision, CEO - Jellysmack, Dentsu Global & various VCs.


CEO & Founder (Various startups/projects)

(14-18)
- Built a best-in-class luxury fashion brand in 4 months, sold 120k items in 2023
- Built a tactical apparel company, sold 500k items in 2023
- Built a consulting firm (personal brand), worked with F500s & PE @ 400$/hr
- Built an online marketplace & services agency that made/sold 3D assets + systems for games.


Independent Consultant, Strategic Advisor, Industry Expert (Consulting)

(15-16)
@ Pepsi, Spotify, UMG
- Guided/educated SMEs & senior brand managers on Gaming, UGC and GenZ advertising.
- Helped form/built out entry, user acquisition, marketing and monetization strategies.
@ Hedge funds & P.E.
- Advised analysts and IBs as an industry expert. Forecasted landscape, helped build reports and educated on industries. Strongly influenced large investments into F500 companies.


3D Generalist, Lead 3D Artist, Fashion Designer (Marketing)

(15-16)
@ MELON
- Built all 3D assets, led art team, made end products look and feel good.
- Designed 50 fashion items, sold >2.2m times.
- Worked on 3 campaigns for consumer brands & music labels. (net spend >4m $)
@ Jack Morton Worldwide:
- Lead 3D artist, coordinated art team of 5 and strongly led creative direction.
- Worked on a campaign for a beauty brand (>1m $)
- Gave internal talk to an audience of 100 about marketing through games.


Generalist Game Developer

(11-17)
@Roblox
- Worked on 14 games, 9 top-grossing (ranked top 100 among 40 million) >3.7 billion play sessions.
- Led development teams, shipped assets (mostly worked as a 3D artist), put out fires.
- Self taught as a generalist. Learnt new skills quickly to fill gaps in small, fastmoving teams.
- (2D & 3D Art, Programming, Game Design, Project Management + much more)